6 Ways To Increase Conversions

 Owning a professional website for your business offers a lot of benefits--beginning with the simple fact that it allows your presence to be seen and felt in the online world, thus establishing credibility for potential customers and clients. Ultimately, though, most websites are about more than just presence: what business owners are really after are conversions.What exactly a conversion means for you might vary. It could mean pulling off an online sale, or it could be as simple as … [Read more...]

The SEO Basics

After hosting, site design, and e-commerce, SEO ranks as one of the prime concerns of website administrators. Although hiring writers to conduct keyword research and produce SEO may eventually be a good investment, it is important to remember that there are many simple steps that anyone can take in order to boost their website's search engine rankings. Here are a few of the basics of SEO.Quality. Google (as well as its competitors) are always updating their algorithms with one objective … [Read more...]

6 Web Design Tips That All Small Businesses Should Consider

Sometimes it’s the small things that matter. SEO, conversions, bounce rates, and a number of other important metrics can all be affected by very simple components of your website. Here’s how you can get things right:Use a professional logo that links to homepage. This is a hallmark of virtually every well-constructed website. It will help build trust among visitors while making your website easier to use. Offer easy and intuitive navigation. The easier it is to get around your … [Read more...]

5 Ways You Can Improve Your Company Website

A professional online presence is a must. But most business owners are experts in their own industry...not in web design and management! Fortunately, most of the basic components of a good website are quite achievable with just a little bit of research and hard work. Here are 5 simple steps you can take to improve your website that require minimal time and effort while paying off big!Check for simple errors. It might sound silly, but it is truly amazing how many professional businesses … [Read more...]

Why a Blog is an Important Tool for Your Website

We all know that choosing the right host for your website is important for your business. Keeping your website online, functioning smoothly, easy to find—and doing all of that for a decent price—is one of the most essential ways of marketing yourself. However, simply having a website online is probably not enough to help you reap the full benefits of online presence. Another important way of bettering your business through your website is by having a personalized blog.Here are a few of the … [Read more...]

7 Tips on Writing Content for You Website.

Starting a website is a fulfilling challenge that requires business owners to build multiple skills in various fields. For example, you must cultivate both the technical knowledge needed to use WordPress, as well as the deal-searching skills needed in order find the highest-quality, most cost-efficient hosting services. One highly important skill needed in order to develop a website tends to scare people more than any other: writing.Thankfully, writing new content for your website doesn’t … [Read more...]

6 Essential Components of a Great Small Business Website

        In today’s world, most businesses have a website. It is now easier than ever to get online and make a website with just a few hours of work. This is good news because it means you can advertise your small business cheaply and practically on the internet no matter what your budget or your schedule. However, it can be challenging as well because of the amount of competition. So how can you set your business apart from the rest? Here are a few of the most important aspects of a great … [Read more...]

3 Important Decisions All Business Owners Must Make About Starting A Website

Whether you’re a new business looking to introduce yourself with a killer webpage, or a more established business hoping to finally break in to the online scene, building a website for your company can be both exciting, fulfilling, and…bewildering. There are so many choices to be made along the way that it becomes easy to lose sight of the prize. With a discipline, focus, and a bit of optimism, however, it is possible to get through the process and arrive at that rewarding day when you finally … [Read more...]

Is WordPress Right For Me?

When creating a website, there are a lot of choices to be made. One of the first and most important of these choices is which method or you will use. Whereas in the past many websites were built from the bare bones using coding methods like HTML, nowadays there are many different ways to construct websites. One of the most popular ways to do this is with a Content Management System, such as, for example, Joomla, Drupal, or WordPress. While a Content Management System (or CMS) is undoubtedly in … [Read more...]

Does Your Hosting Company Offer An Uptime Guarantee?

If you’re new to the search for an internet hosting provider, one term you will quickly become familiar with is uptime. Fortunately, (unlike some computer industry jargon), the name uptime is actually more or less self-explanatory: it refers to the percentage of time that a computer is operational. In hosting, therefore, uptime is critical. Imagine if a website were hosted by a computer that was only operational 50% of the time! That website would surely miss out on a great deal of traffic—and … [Read more...]

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