You are More than a Paycheck (So Find a Host Who Values YOU!)

Owning a small business is more than just a job--in fact, you could even say it’s more than just a career. It’s a life calling. It means pouring your heart and soul into a company, striving to provide your customers and clients with the best product and the best service possible, and working hard to lead and inspire your employees. In today’s world, one of the most crucial elements of running a successful business is creating a successful online presence. That’s why choosing a web host is a big … [Read more...]

4 Criteria for Choosing the Best Hosting Company

The phrase “hosting company” brings up over twenty-four million results on Google: so as virtually any small business owner knows, choosing between all those options can seem like an overwhelming decision. As history has shown, however, a quality web host can help facilitate online success--and, conversely, a sub-par host can do a lot to undermine success. Although choosing a host is important, it doesn’t need to be stressful. The following four criteria can help you tell the good, from the bad, … [Read more...]

Constructing the Perfect Business Email

Email is the most common form of communication in the business world, yet many professionals still struggle to write emails suited for the workplace. If you find yourself unsure of your writing abilities, continue reading for some tips on constructing the perfect business email.Use a personalized email addressA personalized email address is simply one that is directly tied to your company, as opposed to an email address with its name tied to one of the major sites Gmail, Yahoo, etc. … [Read more...]

Websites that Changed the World

Preparing to start a website for your company or organization? The odds are good that you are more interested in brand building, marketing, and ROI more than changing the world--but still, a little inspiration can go a long way toward achieving any goal. In the spirit of starting a new website, here are a few websites that have changed the world forever! Google. The most obvious pick of all. A search engine that truly can find the highest-quality, most relevant results on the web really makes … [Read more...]

8 Tips for Promoting A Company Website

Getting your website up and running smoothly is only the first half of the battle. Though getting this far certainly signifies a great deal of hard work and dedication, your new website will ultimately fail to meet its goals unless you continue working hard to promote it. Here are a few of the most important steps you can take in order to do just that.Social media. In case you haven’t noticed, social media is the place to be in today’s online world. Social media accounts are a near … [Read more...]

Common Mistakes That First Time Website Owners Make

Starting a website for your company is one of the best investments you can make for the future. Not only are websites necessary for building trust and facilitating consumer research in this day and age, they can also become profitable online marketplaces for many businesses. Unfortunately, business owners are not always web experts--and all too many first time website owners fall into the same predictable traps. With a bit of research and education, however, you can avoid most of the common … [Read more...]

The SEO Basics

After hosting, site design, and e-commerce, SEO ranks as one of the prime concerns of website administrators. Although hiring writers to conduct keyword research and produce SEO may eventually be a good investment, it is important to remember that there are many simple steps that anyone can take in order to boost their website's search engine rankings. Here are a few of the basics of SEO.Quality. Google (as well as its competitors) are always updating their algorithms with one objective … [Read more...]

6 Web Design Tips That All Small Businesses Should Consider

Sometimes it’s the small things that matter. SEO, conversions, bounce rates, and a number of other important metrics can all be affected by very simple components of your website. Here’s how you can get things right:Use a professional logo that links to homepage. This is a hallmark of virtually every well-constructed website. It will help build trust among visitors while making your website easier to use. Offer easy and intuitive navigation. The easier it is to get around your … [Read more...]

5 Ways You Can Improve Your Company Website

A professional online presence is a must. But most business owners are experts in their own industry...not in web design and management! Fortunately, most of the basic components of a good website are quite achievable with just a little bit of research and hard work. Here are 5 simple steps you can take to improve your website that require minimal time and effort while paying off big!Check for simple errors. It might sound silly, but it is truly amazing how many professional businesses … [Read more...]

Why a Blog is an Important Tool for Your Website

We all know that choosing the right host for your website is important for your business. Keeping your website online, functioning smoothly, easy to find—and doing all of that for a decent price—is one of the most essential ways of marketing yourself. However, simply having a website online is probably not enough to help you reap the full benefits of online presence. Another important way of bettering your business through your website is by having a personalized blog.Here are a few of the … [Read more...]

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