Why is WordPress so Popular?

WordPress is the most popular web hosting option available, powering roughly one in every four sites on the internet. Most web hosting companies (RFE Hosting included) offer free one-click installation of WordPress, and that is just one item in a long list of reasons why most experts believe that WordPress is only going to get bigger with time. So if you’re preparing to create or redesign a website for your company, the question you are probably asking yourself is, “Why is WordPress so popular?” … [Read more...]

5 Tips for Managing an Ecommerce Website

E-Commerce is the wave of the future. It offers tremendous potential for the savvy business owners who manage to wield its power. Here are 5 tips that can help you be successful in the industry.Use (and hone) conversion-based landing pages. Sure, a lot of organic traffic may end up on your homepage: but, with smart SEO and advertising campaigns (which will both be discussed in greater detail later in this article) you can ensure that a good portion of customers end up directly on a … [Read more...]

8 Tips for Promoting A Company Website

Getting your website up and running smoothly is only the first half of the battle. Though getting this far certainly signifies a great deal of hard work and dedication, your new website will ultimately fail to meet its goals unless you continue working hard to promote it. Here are a few of the most important steps you can take in order to do just that.Social media. In case you haven’t noticed, social media is the place to be in today’s online world. Social media accounts are a near … [Read more...]

Common Mistakes That First Time Website Owners Make

Starting a website for your company is one of the best investments you can make for the future. Not only are websites necessary for building trust and facilitating consumer research in this day and age, they can also become profitable online marketplaces for many businesses. Unfortunately, business owners are not always web experts--and all too many first time website owners fall into the same predictable traps. With a bit of research and education, however, you can avoid most of the common … [Read more...]

5 Questions to Ask Yourself Before Starting a Website

Building a successful professional website requires more than just hard work: it requires a vision. Before you invest in starting a website, take time for serious reflection and answer these 5 questions: What are my goals? In order for your website to be successful, you need to define what success means for you and your company. For some, e-commerce is the end game. Others are content with promotion and consumer education. Still others hope to profit off of online advertising while possibly … [Read more...]

4 Security Tips for Website Owners and Administrators

Though it may not be as glamorous as driving traffic or boosting sales, website security is ultimately one of the most important investments that website owners and administrators can make. After all, a breach in security could cause sensitive data to be compromised while endangering both funds and reputations. The measures needed to boost online security are generally simple--and when they are ignored, it is usually due the perception that web security is difficult to attain, or the equally … [Read more...]

6 Ways To Increase Conversions

 Owning a professional website for your business offers a lot of benefits--beginning with the simple fact that it allows your presence to be seen and felt in the online world, thus establishing credibility for potential customers and clients. Ultimately, though, most websites are about more than just presence: what business owners are really after are conversions.What exactly a conversion means for you might vary. It could mean pulling off an online sale, or it could be as simple as … [Read more...]

The SEO Basics

After hosting, site design, and e-commerce, SEO ranks as one of the prime concerns of website administrators. Although hiring writers to conduct keyword research and produce SEO may eventually be a good investment, it is important to remember that there are many simple steps that anyone can take in order to boost their website's search engine rankings. Here are a few of the basics of SEO.Quality. Google (as well as its competitors) are always updating their algorithms with one objective … [Read more...]

6 Web Design Tips That All Small Businesses Should Consider

Sometimes it’s the small things that matter. SEO, conversions, bounce rates, and a number of other important metrics can all be affected by very simple components of your website. Here’s how you can get things right:Use a professional logo that links to homepage. This is a hallmark of virtually every well-constructed website. It will help build trust among visitors while making your website easier to use. Offer easy and intuitive navigation. The easier it is to get around your … [Read more...]

5 Ways You Can Improve Your Company Website

A professional online presence is a must. But most business owners are experts in their own industry...not in web design and management! Fortunately, most of the basic components of a good website are quite achievable with just a little bit of research and hard work. Here are 5 simple steps you can take to improve your website that require minimal time and effort while paying off big!Check for simple errors. It might sound silly, but it is truly amazing how many professional businesses … [Read more...]

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