8 Tips for Promoting A Company Website

Getting your website up and running smoothly is only the first half of the battle. Though getting this far certainly signifies a great deal of hard work and dedication, your new website will ultimately fail to meet its goals unless you continue working hard to promote it. Here are a few of the most important steps you can take in order to do just that.Social media. In case you haven’t noticed, social media is the place to be in today’s online world. Social media accounts are a near … [Read more...]

Common Mistakes That First Time Website Owners Make

Starting a website for your company is one of the best investments you can make for the future. Not only are websites necessary for building trust and facilitating consumer research in this day and age, they can also become profitable online marketplaces for many businesses. Unfortunately, business owners are not always web experts--and all too many first time website owners fall into the same predictable traps. With a bit of research and education, however, you can avoid most of the common … [Read more...]

5 Questions to Ask Yourself Before Starting a Website

Building a successful professional website requires more than just hard work: it requires a vision. Before you invest in starting a website, take time for serious reflection and answer these 5 questions: What are my goals? In order for your website to be successful, you need to define what success means for you and your company. For some, e-commerce is the end game. Others are content with promotion and consumer education. Still others hope to profit off of online advertising while possibly … [Read more...]

6 Ways To Increase Conversions

 Owning a professional website for your business offers a lot of benefits--beginning with the simple fact that it allows your presence to be seen and felt in the online world, thus establishing credibility for potential customers and clients. Ultimately, though, most websites are about more than just presence: what business owners are really after are conversions.What exactly a conversion means for you might vary. It could mean pulling off an online sale, or it could be as simple as … [Read more...]

The SEO Basics

After hosting, site design, and e-commerce, SEO ranks as one of the prime concerns of website administrators. Although hiring writers to conduct keyword research and produce SEO may eventually be a good investment, it is important to remember that there are many simple steps that anyone can take in order to boost their website's search engine rankings. Here are a few of the basics of SEO.Quality. Google (as well as its competitors) are always updating their algorithms with one objective … [Read more...]

6 Web Design Tips That All Small Businesses Should Consider

Sometimes it’s the small things that matter. SEO, conversions, bounce rates, and a number of other important metrics can all be affected by very simple components of your website. Here’s how you can get things right:Use a professional logo that links to homepage. This is a hallmark of virtually every well-constructed website. It will help build trust among visitors while making your website easier to use. Offer easy and intuitive navigation. The easier it is to get around your … [Read more...]

5 Ways You Can Improve Your Company Website

A professional online presence is a must. But most business owners are experts in their own industry...not in web design and management! Fortunately, most of the basic components of a good website are quite achievable with just a little bit of research and hard work. Here are 5 simple steps you can take to improve your website that require minimal time and effort while paying off big!Check for simple errors. It might sound silly, but it is truly amazing how many professional businesses … [Read more...]

7 Tips on Writing Content for You Website.

Starting a website is a fulfilling challenge that requires business owners to build multiple skills in various fields. For example, you must cultivate both the technical knowledge needed to use WordPress, as well as the deal-searching skills needed in order find the highest-quality, most cost-efficient hosting services. One highly important skill needed in order to develop a website tends to scare people more than any other: writing.Thankfully, writing new content for your website doesn’t … [Read more...]

6 Essential Components of a Great Small Business Website

        In today’s world, most businesses have a website. It is now easier than ever to get online and make a website with just a few hours of work. This is good news because it means you can advertise your small business cheaply and practically on the internet no matter what your budget or your schedule. However, it can be challenging as well because of the amount of competition. So how can you set your business apart from the rest? Here are a few of the most important aspects of a great … [Read more...]

3 Important Decisions All Business Owners Must Make About Starting A Website

Whether you’re a new business looking to introduce yourself with a killer webpage, or a more established business hoping to finally break in to the online scene, building a website for your company can be both exciting, fulfilling, and…bewildering. There are so many choices to be made along the way that it becomes easy to lose sight of the prize. With a discipline, focus, and a bit of optimism, however, it is possible to get through the process and arrive at that rewarding day when you finally … [Read more...]

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