Some say the days of the desktop are dead, and it’s easy to see why they might think so. Over half of the traffic on the web is done via a mobile device (cell phone, tablet, etc.), and without a mobile friendly website, your customers can’t see all the amazing things your website is trying to tell them.
A ‘responsive’ website is designed with multiple viewing platforms in mind. Your web address and the website you have displayed there will appear differently to your customer depending what device they are using to view it.
Here’s why ‘image is everything’ when it comes to how responsive your website is to mobile viewers:
You are giving your competitors business.
No, really. According to Google’s Think Insights on mobile internet usage and customer habits, if one of your potential customers lands on your website and doesn’t find what they are looking for quickly, there’s a 61% chance they will leave immediately and go to another website to find what they are looking for.
Think “Happy Thoughts!”
That’s right; if a potential customer has a positive experience with your mobile website they are 67% more likely to buy something from you. Your attractive website is doing all the work, presenting your customer with all the information they need to not only make a sale, but learn about your business.
Different Users Spend Differently
Desktop users aren’t the ones that are making all the purchases in 2015 and 2016. In fact, mobile users are more likely to make a purchase if it’s less than $10 via their phones, and tablet users have the highest buyer rate out of all screen possibilities. While they are all technically the same ‘users’, understanding that peoples’ habits on different devices is imperative to reaching your customers the right way.
Google likes “mobile”
Let’s face it; everyone uses Google. Because Google likes responsive websites, this means it’s more likely to show those people ‘using Google’ search results that are responsive to different screens because it makes their search results ‘better’ and ‘more reliable’. Now that doesn’t mean that your non-responsive website will never get Google traffic, but it does mean that Google is more likely to list your competitors higher under the same key words if their website is mobile friendly and yours is not.
Social Media is Your Friend
91% of mobile internet is done with some type of social media. If your business does any social media marketing or wants to ensure that a website ‘look up’ from one friend to another leaves a good first impression, a mobile friendly website is the quickest way to please your customers than end up on your website from a Facebook link.
WordPress Makes it Easy
If you are using a WordPress based website, picking the right template can be a simple fix to putting out the perfect virtual image. Many WordPress templates explain that they are mobile friendly and/or responsive as a selling point to encourage buyers to try their template.
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