You are More than a Paycheck (So Find a Host Who Values YOU!)

Owning a small business is more than just a job--in fact, you could even say it’s more than just a career. It’s a life calling. It means pouring your heart and soul into a company, striving to provide your customers and clients with the best product and the best service possible, and working hard to lead and inspire your employees. In today’s world, one of the most crucial elements of running a successful business is creating a successful online presence. That’s why choosing a web host is a big … [Read more...]

Constructing the Perfect Business Email

Email is the most common form of communication in the business world, yet many professionals still struggle to write emails suited for the workplace. If you find yourself unsure of your writing abilities, continue reading for some tips on constructing the perfect business email.Use a personalized email addressA personalized email address is simply one that is directly tied to your company, as opposed to an email address with its name tied to one of the major sites Gmail, Yahoo, etc. … [Read more...]

5 Tips for Managing an Ecommerce Website

E-Commerce is the wave of the future. It offers tremendous potential for the savvy business owners who manage to wield its power. Here are 5 tips that can help you be successful in the industry.Use (and hone) conversion-based landing pages. Sure, a lot of organic traffic may end up on your homepage: but, with smart SEO and advertising campaigns (which will both be discussed in greater detail later in this article) you can ensure that a good portion of customers end up directly on a … [Read more...]

Common Mistakes That First Time Website Owners Make

Starting a website for your company is one of the best investments you can make for the future. Not only are websites necessary for building trust and facilitating consumer research in this day and age, they can also become profitable online marketplaces for many businesses. Unfortunately, business owners are not always web experts--and all too many first time website owners fall into the same predictable traps. With a bit of research and education, however, you can avoid most of the common … [Read more...]

5 Questions to Ask Yourself Before Starting a Website

Building a successful professional website requires more than just hard work: it requires a vision. Before you invest in starting a website, take time for serious reflection and answer these 5 questions: What are my goals? In order for your website to be successful, you need to define what success means for you and your company. For some, e-commerce is the end game. Others are content with promotion and consumer education. Still others hope to profit off of online advertising while possibly … [Read more...]

6 Ways To Increase Conversions

 Owning a professional website for your business offers a lot of benefits--beginning with the simple fact that it allows your presence to be seen and felt in the online world, thus establishing credibility for potential customers and clients. Ultimately, though, most websites are about more than just presence: what business owners are really after are conversions.What exactly a conversion means for you might vary. It could mean pulling off an online sale, or it could be as simple as … [Read more...]

3 Important Decisions All Business Owners Must Make About Starting A Website

Whether you’re a new business looking to introduce yourself with a killer webpage, or a more established business hoping to finally break in to the online scene, building a website for your company can be both exciting, fulfilling, and…bewildering. There are so many choices to be made along the way that it becomes easy to lose sight of the prize. With a discipline, focus, and a bit of optimism, however, it is possible to get through the process and arrive at that rewarding day when you finally … [Read more...]

6 Reasons Why Your Business Needs a Professional Website

In today’s world, owning and operating a professional website is a necessity for any business. Here’s why:Establish credibility. Having a website is crucial to credibility. Many potential customers and clients will be hesitant to trust a business that does not have an online presence, or that has a very unprofessional online presence. Customer service. An increasing number of people now turn to the internet to find important information about the businesses they patronize. Having an … [Read more...]

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