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4 Criteria for Choosing the Best Hosting Company

pexels-photo-127627-largeThe phrase “hosting company” brings up over twenty-four million results on Google: so as virtually any small business owner knows, choosing between all those options can seem like an overwhelming decision. As history has shown, however, a quality web host can help facilitate online success–and, conversely, a sub-par host can do a lot to undermine success. Although choosing a host is important, it doesn’t need to be stressful. The following four criteria can help you tell the good, from the bad, from the ugly.

  1. Customer Service. We’re leading off with customer service because, in most cases, none of the other criteria will even matter if your hosting company doesn’t have your back. A good hosting company will care about your company’s success and work hard to ensure that you have the right hosting service for your needs.
  2. Uptime. Your website cannot build your brand, make sales, or inform customers if it is not online–and, in fact, having a non-functioning website is one of the best ways to turn potential customers away. This is why choosing a company with an outstanding uptime is crucial.
  3. Scalability. Over the years, there will be times when your company grows and times when you may need to temporarily downsize operations. A company that offers a wide variety of hosting options will be uniquely prepared to handle the ebb and flow of your online needs.
  4. Reputation. Last but certainly not least, you should rely on the advice of those who have come before you. After all, any company can claim to have certain values, but the only way to know for certain whether or not they adhere to those values is to get input from current and past customers. Checking out reviews is a great way of doing just that.

Here at RFE Hosting, we strive to be the best hosting option on the market, and a big part of this involves valuing the four criteria mentioned above. Visit our website to learn more!

Constructing the Perfect Business Email

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Email is the most common form of communication in the business world, yet many professionals still struggle to write emails suited for the workplace. If you find yourself unsure of your writing abilities, continue reading for some tips on constructing the perfect business email.

  1. Use a personalized email address

A personalized email address is simply one that is directly tied to your company, as opposed to an email address with its name tied to one of the major sites Gmail, Yahoo, etc. A personalized email is important because it clearly identifies you as a member of your company to the recipient of your email. Because your are a clear member of your company, you’re likely to be

taken more seriously.

  1. Have a clear subject line

You want your subject to be concise so that the recipient of your email can quickly determine the content and urgency of your email. An email with a long subject line, no subject line, or a subject line recycled from an older email has a better chance of being neglected by the reader.

  1. Build your email around around its recipient

The language you use in an email is often determined by who it’s being sent to. You may use a different tone to message your co-worker than you would your boss. It might also be wise to think about the cultural background of the person you are emailing. Different cultures have different ways of doing business, and so you should plan accordingly to cater to their expectations. It can be as easy as being more personable or more reserved in your message.

  1. Avoid slang and exclamation points

What was intended to be friendliness can easily be interpreted as you not taking your reader seriously. The use of slang reflects poorly upon you as a professional, and is actually a far less efficient way of communicating. In the same vein, the use of too many exclamation point can make you come across as emotional and juvenile. Remember that your mood in the email cannot be assumed by the reader, so you must create a clear one through your writing.

Get personalized email accounts with RFE Hosting. A personalized email address is the foundation for a professional email. Depending on what hosting package you choose, you will receive a minimum of 10 @yourcompany email addresses to be used by you, your company’s departments, and your employees. Visit RFE online today to learn more.

Websites that Changed the World

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Preparing to start a website for your company or organization? The odds are good that you are more interested in brand building, marketing, and ROI more than changing the world–but still, a little inspiration can go a long way toward achieving any goal. In the spirit of starting a new website, here are a few websites that have changed the world forever!

Google. The most obvious pick of all. A search engine that truly can find the highest-quality, most relevant results on the web really makes the web a lot more useful!

Amazon. E-commerce owes a lot of its success to Amazon.com. Founded back in 1994 as Cadabra, Amazon remains the largest e-commerce site on the web today.

Wikipedia. Though Wikipedia is often criticized for a perceived lack of oversight, accountability, and accuracy, the truth is that the idea to compile all human knowledge into one multilingual, easily accessible source was quite important.

Hotmail. What’s so special about Hotmail? It certainly isn’t the biggest email provider, and it wasn’t the first. However, Hotmail did change the world forever: they were the first web-based email provider to gain widespread popularity. Before hotmail, email accounts were tethered to specific computers–meaning an email sent to your work computer would be completely inaccessible unless you were at work, and a home email would be inaccessible unless you were at home.

Facebook. Another no brainer. Once again: Facebook was not the first website to do what it did, it just did it so well that it became the standard bearer.

Youtube. Hosting video used to be rather cost prohibitive, and YouTube was the first company to truly allow its users to upload video freely and free of charge. This obviously had a very profound affect on the way that we all use the internet.

Getting Started. If you’re ready to embark on your own website adventure–whatever your goals may be–then one of the first issues you will need to address is hosting. Visit RFE Hosting online to learn more about what hosting options may be right for your needs.

Why is WordPress so Popular?

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WordPress is the most popular web hosting option available, powering roughly one in every four sites on the internet. Most web hosting companies (RFE Hosting included) offer free one-click installation of WordPress, and that is just one item in a long list of reasons why most experts believe that WordPress is only going to get bigger with time. So if you’re preparing to create or redesign a website for your company, the question you are probably asking yourself is, “Why is WordPress so popular?” In this article, we will cover a few of the most important answers.

WordPress is a free, open source program. Never underestimate the power of free things. In part, WordPress obtained its tremendous popularity by simply offering the best free and free-to-use software out there: not only did this create an instant user base, it also created an instant base of base of people eager to work on and improve the existing program (but more on that later.)

WordPress is impressively versatile. Whether you are designing a website for Ecommerce, classified advertisements, video hosting, blogging, selling memberships, booking events, or what have you, WordPress has the capability to do a good job.

WordPress offers incredible SEO potential. WordPress also offers fantastic SEO capabilities: Google recently gave the site a 99% positive ranking in terms of enabling its users to rank well. Here’s a few of the SEO prerequisites that WordPress meets.

  • Fast Loading Speed.
  • Great Coding Standard.
  • XML Sitemap.
  • Robust Navigation.
  • Image Optimization.
  • Seamless Social Media Integration.
  • User Experience and Cross-Platform Functionality.

The Power of Popularity. Finally, the last factor to which we can attribute WordPress’s popularity is the positive feedback loop that followed the company from the start. Thousands of WordPress users have developed their own WordPress modifications and plugins, thus cementing the sites position as the highest quality option out there.

Build your own WordPress Website with RFE Hosting. Visit us online to learn more.

5 Tips for Managing an Ecommerce Website

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E-Commerce is the wave of the future. It offers tremendous potential for the savvy business owners who manage to wield its power. Here are 5 tips that can help you be successful in the industry.

  1. Use (and hone) conversion-based landing pages. Sure, a lot of organic traffic may end up on your homepage: but, with smart SEO and advertising campaigns (which will both be discussed in greater detail later in this article) you can ensure that a good portion of customers end up directly on a landing page that is specially designed to start them further along the conversion funnel. Extra points if you can include payment on that very screen. Whatever your strategy, however, you should set up A/B testing in order to perfect your page: new software has made the process exceptionally easy, and the ROI potential is through the roof.
  2. Advertise. Sure, it represents an investment–but once again, the ROI potential that this investment offers is well worth it. Of course, your online advertising campaign will only be as valuable as you make it: be sure to do your research, manage your campaign carefully, and (once again) always be improving your landing pages.
  3. Invest in SEO. Improving your search engine rankings can help bolster traffic as well: you could start a blog, redesign your site for functionality, or begin running a comprehensive social media campaign: it all depends on how much you are willing and able to do.
  4. Narrow your horizons. E-commerce can feel like a much lower liability business model–which leads some business owners to get overly excited and sell too wide a range of products, effectively destroying their niche.
  5. Choose the right hosting services. Finding a host that offers great service, optimal uptime, and SSL credentials is a must. Visit RFE Hosting online today to learn more.
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