Why is WordPress so Popular?


WordPress is the most popular web hosting option available, powering roughly one in every four sites on the internet. Most web hosting companies (RFE Hosting included) offer free one-click installation of WordPress, and that is just one item in a long list of reasons why most experts believe that WordPress is only going to get bigger with time. So if you’re preparing to create or redesign a website for your company, the question you are probably asking yourself is, “Why is WordPress so popular?” In this article, we will cover a few of the most important answers.

WordPress is a free, open source program. Never underestimate the power of free things. In part, WordPress obtained its tremendous popularity by simply offering the best free and free-to-use software out there: not only did this create an instant user base, it also created an instant base of base of people eager to work on and improve the existing program (but more on that later.)

WordPress is impressively versatile. Whether you are designing a website for Ecommerce, classified advertisements, video hosting, blogging, selling memberships, booking events, or what have you, WordPress has the capability to do a good job.

WordPress offers incredible SEO potential. WordPress also offers fantastic SEO capabilities: Google recently gave the site a 99% positive ranking in terms of enabling its users to rank well. Here’s a few of the SEO prerequisites that WordPress meets.

  • Fast Loading Speed.
  • Great Coding Standard.
  • XML Sitemap.
  • Robust Navigation.
  • Image Optimization.
  • Seamless Social Media Integration.
  • User Experience and Cross-Platform Functionality.

The Power of Popularity. Finally, the last factor to which we can attribute WordPress’s popularity is the positive feedback loop that followed the company from the start. Thousands of WordPress users have developed their own WordPress modifications and plugins, thus cementing the sites position as the highest quality option out there.

Build your own WordPress Website with RFE Hosting. Visit us online to learn more.

5 Tips for Managing an Ecommerce Website


E-Commerce is the wave of the future. It offers tremendous potential for the savvy business owners who manage to wield its power. Here are 5 tips that can help you be successful in the industry.

  1. Use (and hone) conversion-based landing pages. Sure, a lot of organic traffic may end up on your homepage: but, with smart SEO and advertising campaigns (which will both be discussed in greater detail later in this article) you can ensure that a good portion of customers end up directly on a landing page that is specially designed to start them further along the conversion funnel. Extra points if you can include payment on that very screen. Whatever your strategy, however, you should set up A/B testing in order to perfect your page: new software has made the process exceptionally easy, and the ROI potential is through the roof.
  2. Advertise. Sure, it represents an investment–but once again, the ROI potential that this investment offers is well worth it. Of course, your online advertising campaign will only be as valuable as you make it: be sure to do your research, manage your campaign carefully, and (once again) always be improving your landing pages.
  3. Invest in SEO. Improving your search engine rankings can help bolster traffic as well: you could start a blog, redesign your site for functionality, or begin running a comprehensive social media campaign: it all depends on how much you are willing and able to do.
  4. Narrow your horizons. E-commerce can feel like a much lower liability business model–which leads some business owners to get overly excited and sell too wide a range of products, effectively destroying their niche.
  5. Choose the right hosting services. Finding a host that offers great service, optimal uptime, and SSL credentials is a must. Visit RFE Hosting online today to learn more.

The SEO Basics


After hosting, site design, and e-commerce, SEO ranks as one of the prime concerns of website administrators. Although hiring writers to conduct keyword research and produce SEO may eventually be a good investment, it is important to remember that there are many simple steps that anyone can take in order to boost their website’s search engine rankings. Here are a few of the basics of SEO.

  1. Quality. Google (as well as its competitors) are always updating their algorithms with one objective in mind: ensuring that their search engines pull up the highest quality, most relevant content. In case you haven’t noticed, they are getting pretty good at it! This is why the best SEO advice anyone can give is to simply produce high-quality content that really answers the questions your visitors have. Keywords and SEO-friendly formatting is obviously important, but there is no sense in trying to “trick” Google into giving you good rankings by filling a poorly written web page with keywords and expecting results.
  2. Diversity. No matter how good the writing in your website is, you will not achieve maximum SEO results without also including a diverse array of content in your website: i.e. images, video, audio etc. Text is certainly the bedrock of SEO (as search engines still lack the capability to index the content of videos and audio), but text alone is not enough.
  3. References. Remember those research papers you wrote back in high school and college? If you were to write one without citing any sources, your teacher or professor would have certainly failed you! Search engines work in a similar fashion. By citing your claims and linking appropriate content to high-authority websites, you can boost your credibility and pass the SEO test with flying colors! Similarly, if other websites link their information back to your website, you can boost your own authority and, thus, you search engine rankings.
  4. Freshness. Websites that are updated frequently are given a boost in SEO rankings because they are more “fresh.” While updating each page every day is not necessary (or even a good idea) posting regularly to a blog is a great way to stay ahead of the crowd!

Give your website the host it deserves

You work hard to keep your website running smoothly and ranking well on search engines: make sure you invest in a host that supplies the functionality and reliability you need! Contact RFE Hosting today to learn about our top-notch hosting solutions!

Why a Blog is an Important Tool for Your Website


We all know that choosing the right host for your website is important for your business. Keeping your website online, functioning smoothly, easy to find—and doing all of that for a decent price—is one of the most essential ways of marketing yourself. However, simply having a website online is probably not enough to help you reap the full benefits of online presence. Another important way of bettering your business through your website is by having a personalized blog.

Here are a few of the most important reasons to have a blog:

To begin with, having a blog that is regularly updated with intriguing content and linked to your website’s other pages can improve your search engine ratings. This means that you are likely going to move closer to the top of the Google search results with every post! How is that for free advertisement?

Secondly, having a blog can interest your customers and inform them about industry relevant topics in a way that short posts on your home page may not be able. Having better informed customers is never a bad thing.

Thirdly, having a blog that is full of true and well-researched information can help establish you as an authority online. This is good for your credibility among customers and colleagues as well as, once again, your search engine ratings.

Fourthly, a blog can be helpful in simply making your website look interesting. Giving your customers a page full of interesting content written by you can help retain their attention after they have come to your website.

To conclude, blogging is simply a great and inexpensive way to market yourself. Whereas traditional methods of advertising are generally costly and time consuming, a blog is one of the cheapest and easiest methods of spreading your brand available.

Here at RFE Hosting we specialize in reliable and cost-effective hosting for your website. Contact us today to learn more!

Alternatives To WordPress

Wordpress Alternatives

We all know that WordPress has, in recent years, gained a reputation as one of the most popular methods of building a website. However, if you are reading this, it is likely because you are wondering, is there other software out there comparable to or better than WordPress? While WordPress may be the right choice for some, each website, being different from all others, has specialized and individual needs. Below you will find a comparison of the three most popular Content Management Systems (CMS) available on the internet today: WordPress, Joomla and Drupal.


WordPress is known for being the easiest CMS for beginners to learn how to use. In addition, it is free to download and readily customizable, with thousands of free plugins and themes. All of this does, however, come at a cost. Aside from the fact that–simply because it is the most widely used CMS–it is the most vulnerable to being hacked, WordPress websites are also known to become sluggish and clunky when too many extra plugins are downloaded. Thus WordPress is typically only best for beginners, and those who want to build relatively small websites.


Joomla, like both WordPress and Drupal, is a CMS with numerous available free themes and plugins. However, it is known for being more powerful and efficient in some regards than WordPress. For example, it contains numerous features from the moment you download it that, were you using WordPress, you would have to download extra plugins to implement. On the downside, the level of technical experience required to use Joomla is notably greater than in the case of WordPress.


Drupal is known as the most powerful of these three Content Management Systems. This is why it is used most often by corporations, government departments, and other groups with a need for large, advanced websites. In addition, Drupal websites often load faster than those of WordPress or Joomla, because it is highly optimized and efficient. However, as with Joomla, use of Drupal requires some advance knowledge of coding. Also, because it is less widely used than software like WordPress, Drupal has a notably smaller online support system.

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