8 Tips for Promoting A Company Website


Getting your website up and running smoothly is only the first half of the battle. Though getting this far certainly signifies a great deal of hard work and dedication, your new website will ultimately fail to meet its goals unless you continue working hard to promote it. Here are a few of the most important steps you can take in order to do just that.

  1. Social media. In case you haven’t noticed, social media is the place to be in today’s online world. Social media accounts are a near necessity in today’s market–and with a smart campaign, you can attract hundreds of visitors (read: potential customers) to your site.
  2. Social media advertizing. In addition to attracting “natural” social media traffic, you may wish to invest in social media ads (particularly Facebook advertising, the tried-and-true options for most industries.)
  3. Word of mouth. Connections between friends, families, professional contacts, and other acquaintances–sometimes jokingly referred to as “the original social network,” remain invaluable for promoting your new website. Be sure to recommend your site in-person to customers and clients–especially the regulars!
  4. Encourage sharing. Encouraging your customers, clients, and online contacts to share your website via internet and/or recommend it in person can also be effective–especially when a creative discount program or sweepstakes is involved!
  5. SEO. Ensuring that your website is search engine optimized with good keywords, quality content, and professional web design is the only way to ensure that those who look for you online find you.
  6. Harness the power of blogging. Speaking of SEO, a blog can boost your search engine rankings while also giving visitors a reason to keep coming back to your site. Moreover, it will open the possibility of writing guest blogs for other companies in the industry–as well as the possibility of accepting guest blogs. Both of these options are great promotional tools.
  7. Include your URL on business cards, letterheads, email signatures, promotional materials, and in any other location that could drive potential traffic to your site.
  8. Paid Advertising. Though this requires the largest investment, ROI on paid search engine advertising is generally high–especially when campaigns are well managed.

For more important tips for website owners, visit the RFE Hosting blog!

Common Mistakes That First Time Website Owners Make


Starting a website for your company is one of the best investments you can make for the future. Not only are websites necessary for building trust and facilitating consumer research in this day and age, they can also become profitable online marketplaces for many businesses. Unfortunately, business owners are not always web experts–and all too many first time website owners fall into the same predictable traps. With a bit of research and education, however, you can avoid most of the common mistakes that lead small businesses to lose money investing in the web. Here are a few things to look out for.

Building a website with no business plan. Although websites offer many potential benefits to businesses of all stripes and colors, it is a fallacy to assume that simply building a website with no clear goals is going to do your company any good. Websites can boost brand awareness, drive sales, educate consumers, offer instant customer service and more–but it is important to know what your particular goals are before you being.

Failing to offer mobile adaptability. A significant portion of all web traffic is now mobile traffic–and Google has even incorporated mobile compatibility into its relevancy algorithm. Even so, a surprisingly large percentage of businesses continue to build websites that don’t provide seamless mobile adaptability–costing themselves time, money, and untold numbers of potential customers.

Choosing the wrong hosting service. Though hosting might seem like an insignificant detail compared to the broader vision of your online strategy, it is important to realize that the host you choose will play a large role in determining the quality of your visitors’ online experience. Moreover, choosing an overpriced hosting service that doesn’t offer great customer service is ultimately a waste of funding that could instead be invested in critical components of website growth, development, and promotion! Choose a hosting service that works for you–visit RFE Hosting online today to learn more!

RFE Site Additions

Over the past few months we have been updating a few areas of our site, and have added some new pages.

We have revamped and updated our Design Partners page, and have add a few new faces there:


The next area we updates was our list of awesome clients we host. I wanted to display how cool and well built a lot of the sites we host are, so created a dynamic list of the sites, and screenshots of the pages.


Please feel free to visit these new areas, and jump around the old parts as well.

Our Shared Web Hosting Plans – https://www.rfehosting.com/web_hosting.html

RFE Hosting Contact Page, With new LIVE CHAT feature – https://www.rfehosting.com/contact.html


RFE Reviews/Testimonials (will be adding more to this “soon” – https://www.rfehosting.com/reviews.php

Blogger 2 WordPress Migration Info – https://www.rfehosting.com/blogger_2_wordpress_transfer.html

And don’t forget to checkout our cool little RFE Hosting Video

WordPress Welcome – 4/30

Last week I had the privilege of migrating some awesome sites over to WordPress, those sites were:

“Meal Planning Magic” – “Lil Blue Boo” – “Sweet Harts Shoppe” – “Craftaholics Anonymous


Craftaholics Anonymous

before                                                                        after

Me. hmmm. I actually hate talking about myself. Let’s see, crafting and scrapbooking are pretty much givens. I enjoy running and baking.

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Lil Blue Boo

Lil Blue Boo is all about encouraging others to find their creative streak

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Meal Planning Magic

Before                              After

I wear many hats…stay-at-home mom and wife…daughter and sister…friend…MOMS Club International volunteer…freelance writer for various publications…contributing writer to sugarlandmom.com…publicity volunteer for local symphony…meal planning enthusiast…scrapbooker and rubberstamper (when I make the time!)…yoga and pilates lover…and much more!

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Sweet Harts Shoppe

Before                                                                After

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WordPress Welcome!

Just another welcome to our newest members:

“I Heart Nap time – Created by diane – Not Just a House Wife”

And here they are!


Created by Diane

Before                                                                    After

I cook, bake and like to create. I started taking photos of all the food I love a few years ago and now I blog about my food adventures! It seems like I’m always in the kitchen. It really is the heart of the home, especially in mine.

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I ♥ naptime

Before                                                                    After

I started this blog as a creative outlet in a little bliss during my day called nap time. I. LOVE. Nap time. I love creating. I love thrifting and thinking of all the possibilities that can be, from an old treasure. I’m all about decorating on a budget.

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Not Just a House Wife

Before                                                                    After

I am a stay at home mom of four little boys. I have been married for 10 years. I like to build and refinish furniture, paint, cook, garden, read, and make lists.I would much rather be outside than in. I LOVE to try new things and challenge myself.

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