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5 Ways You Can Improve Your Company Website

July 22, 2016 by Leave a Comment

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A professional online presence is a must. But most business owners are experts in their own industry…not in web design and management! Fortunately, most of the basic components of a good website are quite achievable with just a little bit of research and hard work. Here are 5 simple steps you can take to improve your website that require minimal time and effort while paying off big!

  1. Check for simple errors. It might sound silly, but it is truly amazing how many professional businesses leave simple typos or formatting errors on their websites! The truth is we are all human and it is easy to make mistakes…but leaving a mistake up on your website is a surefire way to look unprofessional in front of potential customers and clients!
  2. Simplify design. Many websites are guilty of allowing far too much clutter. This ultimately distracts people from your main message while running the risk of making your website look “spammy.”
  3. Refresh SEO keywords. There is no need to rewrite all the content on your entire website, as that can be very costly and time consuming. Nonetheless, performing a bit of keyword research and then incorporating a few important keywords into your web content is a great way to boost search engine rankings fast!
  4. Start a blog! Speaking of SEO, a blog is a great way to improve your rankings while also providing potential customers and clients with valuable information that can help establish you as an authority in your field. Even just a couple posts a month can start to add up and make a difference over time!
  5. Add social media buttons. Given the rapidly growing importance of social media, it is quite surprising to see that many otherwise professional websites are missing out on the opportunity to link to social media! This can be done quite easily, so there is truly no reason not to!

Bonus tip: improve your hosting services! A reliable and functional host is key to a great website. If you’re not one hundred percent happy with your current hosting solution, visit RFE Hosting online today to learn about the alternatives!

Filed Under: Blog, SEO, Uptime, Web Design, Web Hosting, Website Tagged With: ,

3 Important Decisions All Business Owners Must Make About Starting A Website

June 23, 2016 by Leave a Comment

Business Decision

Whether you’re a new business looking to introduce yourself with a killer webpage, or a more established business hoping to finally break in to the online scene, building a website for your company can be both exciting, fulfilling, and…bewildering. There are so many choices to be made along the way that it becomes easy to lose sight of the prize. With a discipline, focus, and a bit of optimism, however, it is possible to get through the process and arrive at that rewarding day when you finally launch. Here are 3 decisions that you can expect to make along the journey.

  1. Marketing and information vs. Direct e-commerce. One of the principle classifications that you’ll want to make for your website before you even get started is whether or not you’ll be performing e-commerce through your site. If you do plan on selling items directly through your site, that will influence a lot of your site’s design and infrastructure—you’ll want a page that encourages sales and that is equipped with security features such as SSL encryption. If your page is not an e-commerce website, on the other hand, you’ll probably be focused more on giving your customers/clients valuable information about your industry and marketing your physical location.
  2. Building it Yourself vs. Hiring Help. Once you have a clear vision of what your website is going to be, it’s time to get down to the nitty-gritty details of actually building it. With a plethora of web-building services available, an increasing number of businesses are now hiring professionals to build their websites. Don’t be sold too easily, however—using WordPress is easier than you might imagine, and it can be both personally and financially rewarding to build your own website.
  3. Choosing a Hosting Service. Hosting services matter. Picking the best hosting service with great customer service, minimal down time, and world-class technology is an indispensable part of building a successful website. Contact RFE Hosting today for more information on how we can help you reach your clients and customers online!
Filed Under: Marketing, SEO, Uptime, Web Hosting, Website Tagged With: , , ,

Does Your Hosting Company Offer An Uptime Guarantee?

June 9, 2016 by Leave a Comment

Uptime

If you’re new to the search for an internet hosting provider, one term you will quickly become familiar with is uptime. Fortunately, (unlike some computer industry jargon), the name uptime is actually more or less self-explanatory: it refers to the percentage of time that a computer is operational.

In hosting, therefore, uptime is critical. Imagine if a website were hosted by a computer that was only operational 50% of the time! That website would surely miss out on a great deal of traffic—and it would be extremely unlikely to develop any long-term, loyal visitors. A website that had 100% uptime, on the other hand, would be poised for success. Fortunately, the industry average is far closer to the latter number than the former: in fact, every respectable server on the market offers an uptime over 99%.

Though it may sound knit picky, however, even the decimals are important. A website that is down 1% of the time can, in fact, lead to quite a bit of lost traffic. That’s why some hosting providers are now beginning to offer uptime guarantees. This guarantee offers clients a certain level of tranquility: they know that their hosting service has a real stake in making sure uptime is as high as possible.

Here at RFE Hosting, we believe in offering an uptime guarantee because we believe in our clients. Our business is built upon the philosophy that long-lasting, mutually beneficial relationships are the only way to achieve long-term success—which is why we offer one of the best uptime guarantees in the industry. Any month in which a client averages an uptime lower than 99.9% will entitle that client to a refund—ranging from 10% (for a 99.8% uptime) to 100% (for a 99.0% uptime.) Our average is, in fact, much higher than any of those numbers—coming in at an impressive 99.996%.

If you are interested in world-class hosting solutions, contact RFE hosting today for a free consultation!

Filed Under: Uptime, Web Hosting Tagged With: , , ,
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