6 Ways To Increase Conversions



Owning a professional website for your business offers a lot of benefits–beginning with the simple fact that it allows your presence to be seen and felt in the online world, thus establishing credibility for potential customers and clients. Ultimately, though, most websites are about more than just presence: what business owners are really after are conversions.

What exactly a conversion means for you might vary. It could mean pulling off an online sale, or it could be as simple as just getting a visitor to sign up for your e-newsletter. Whatever the case may be, the fundamentals of conversion are generally the same: visitor arrives to your site; you must convince him/her to take a certain action before leaving. In today’s data-driven world, the art of conversions has become, in many ways, a science. Here are a few tried and true methods that can help boost your conversion rate.

  1. Make sure you site loads quickly. People are extremely impatient, and if ultra hi-res photos or other similar factors are causing slow loading times, visitors are far more likely to get bored and find what they are looking for elsewhere.
  2. Write good titles. Titles that are too generic and/or too long can also bore away the more fickle of visitors.
  3. Don’t use home as landing page for ads. Instead, have a dedicated landing page that targets the exact people who click on your ads and “streamlines” them to conversion.
  4. Use less fields. Whether its for a purchase or a mailing list, you’re almost always going to need to solicit some information from your visitors. It’s important to prioritize, though: the more fields you ask for in your form, the more likely visitors are to change their minds, get uncomfortable with a question, or–the old classic–get bored and leave to a different website.
  5. Customer testimonials. “Social proof” is real. Showing off all those glowing reviews by former customers and clients can really set a visitor’s mind at ease and encourage them to convert.
  6. Offer a privacy statement. Let your customers know you don’t plan on giving away or selling their information.

Keep your Website Running Smoothly with RFE Hosting. Maximum uptime and a properly configured website are two crucial factors that can make or break conversions. That’s why RFE Hosting is one of the best online investments your business can make. Contact us today to learn more!

6 Web Design Tips That All Small Businesses Should Consider


Sometimes it’s the small things that matter. SEO, conversions, bounce rates, and a number of other important metrics can all be affected by very simple components of your website. Here’s how you can get things right:

  1. Use a professional logo that links to homepage. This is a hallmark of virtually every well-constructed website. It will help build trust among visitors while making your website easier to use.
  2. Offer easy and intuitive navigation. The easier it is to get around your website, the faster visitors will find what they are looking for (and, hopefully, make the decision to make a purchase or sign up for your mailing list.)
  3. Reduce website clutter. Sidebars, excessive advertising, and even multiple columns of text can result in a stressful and unproductive visitor session.
  4. Write short paragraphs. Internet paragraphs are typically far shorter than the paragraphs you might find in books or even newspapers–and for good reason! Short paragraphs are far easier on the eyes (especially for mobile users) and thus make for a more pleasant experience.
  5. Use colors strategically. Keep your website colors mostly neutral–and if you do decide to use bright, bold colors, use them in the places where you truly wish to draw attention.
  6. Take original photography. There’s nothing wrong with a well-placed stock photo or two, but make sure your visitors know that you’re willing to invest the time and effort into taking original photos that really show off your business, your products, and your services.

Bonus tip: Quality Hosting. Sometimes, the infrastructure of your website matters even more than the superficial design. By investing in a quality web host, you can guarantee that your website works smoothly and gives off the best first impression possible.

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