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5 Tips for Managing an Ecommerce Website

SEO

E-Commerce is the wave of the future. It offers tremendous potential for the savvy business owners who manage to wield its power. Here are 5 tips that can help you be successful in the industry.

  1. Use (and hone) conversion-based landing pages. Sure, a lot of organic traffic may end up on your homepage: but, with smart SEO and advertising campaigns (which will both be discussed in greater detail later in this article) you can ensure that a good portion of customers end up directly on a landing page that is specially designed to start them further along the conversion funnel. Extra points if you can include payment on that very screen. Whatever your strategy, however, you should set up A/B testing in order to perfect your page: new software has made the process exceptionally easy, and the ROI potential is through the roof.
  2. Advertise. Sure, it represents an investment–but once again, the ROI potential that this investment offers is well worth it. Of course, your online advertising campaign will only be as valuable as you make it: be sure to do your research, manage your campaign carefully, and (once again) always be improving your landing pages.
  3. Invest in SEO. Improving your search engine rankings can help bolster traffic as well: you could start a blog, redesign your site for functionality, or begin running a comprehensive social media campaign: it all depends on how much you are willing and able to do.
  4. Narrow your horizons. E-commerce can feel like a much lower liability business model–which leads some business owners to get overly excited and sell too wide a range of products, effectively destroying their niche.
  5. Choose the right hosting services. Finding a host that offers great service, optimal uptime, and SSL credentials is a must. Visit RFE Hosting online today to learn more.

Common Mistakes That First Time Website Owners Make

Website

Starting a website for your company is one of the best investments you can make for the future. Not only are websites necessary for building trust and facilitating consumer research in this day and age, they can also become profitable online marketplaces for many businesses. Unfortunately, business owners are not always web experts–and all too many first time website owners fall into the same predictable traps. With a bit of research and education, however, you can avoid most of the common mistakes that lead small businesses to lose money investing in the web. Here are a few things to look out for.

Building a website with no business plan. Although websites offer many potential benefits to businesses of all stripes and colors, it is a fallacy to assume that simply building a website with no clear goals is going to do your company any good. Websites can boost brand awareness, drive sales, educate consumers, offer instant customer service and more–but it is important to know what your particular goals are before you being.

Failing to offer mobile adaptability. A significant portion of all web traffic is now mobile traffic–and Google has even incorporated mobile compatibility into its relevancy algorithm. Even so, a surprisingly large percentage of businesses continue to build websites that don’t provide seamless mobile adaptability–costing themselves time, money, and untold numbers of potential customers.

Choosing the wrong hosting service. Though hosting might seem like an insignificant detail compared to the broader vision of your online strategy, it is important to realize that the host you choose will play a large role in determining the quality of your visitors’ online experience. Moreover, choosing an overpriced hosting service that doesn’t offer great customer service is ultimately a waste of funding that could instead be invested in critical components of website growth, development, and promotion! Choose a hosting service that works for you–visit RFE Hosting online today to learn more!

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