What is SEO? – The Basics

What is SEO?

SEO is expanded as Search Engine Optimization, which is used to improve a website’s visibility within search engines. Search engines can display your site in search results based on your website’s rankings within that search engine.

An internet user types words in the search box. These words are actually keywords or phrases expressing their desired search. After this, the search engine shows up the websites that seem appropriate to the typed phrase or keyword, the user pays a visit to the recommended websites and is transformed into a regular visitor or a potential client. The top ten websites that turn up in search results normally get maximum traffic. The main aim of almost all the websites is to get highest rankings, that is, to attain a place among these top ten websites or to come on the first webpage.

Search engines rank your website based on your content. If you do not precisely describe your content, you might get irrelevant traffic for your site. Consequently, your conversion rate will decrease and your bounce rate will increase. To influence search engines ranking for your site you must write content based on your sites general keywords or phrases that are significant for your website. You should choose keywords that users utilize while undergoing their desired search and which have less number of competitors.

Once you come across those top rated phrases or keywords, you need to incorporate them in your URL and title.
Search engine optimization takes two things into consideration.
They are:

  • On page optimization
  • Off page optimization

On-page optimization applies to elements, for example, Meta tags, title tags and content. On-page optimization takes account of content and design, which should be SEO friendly, unique and keyword rich.

Link building has vital function in the off page optimization. It is the practice of receiving links from significant and relevant websites, these work as valuable back links. Back links positively assist to get higher websites rankings. A few of the link building methods that would try to pull traffic are articles, directories, press releases, forum posts, blog comments, etc. Social bookmarking is also a good approach but it may not provide everlasting back links. It also helps in boosting high-quality traffic for your website.
There are many ways to improve your site for SEO. The process requires a lot of practice and time to master it.

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