6 Web Design Tips That All Small Businesses Should Consider


Sometimes it’s the small things that matter. SEO, conversions, bounce rates, and a number of other important metrics can all be affected by very simple components of your website. Here’s how you can get things right:

  1. Use a professional logo that links to homepage. This is a hallmark of virtually every well-constructed website. It will help build trust among visitors while making your website easier to use.
  2. Offer easy and intuitive navigation. The easier it is to get around your website, the faster visitors will find what they are looking for (and, hopefully, make the decision to make a purchase or sign up for your mailing list.)
  3. Reduce website clutter. Sidebars, excessive advertising, and even multiple columns of text can result in a stressful and unproductive visitor session.
  4. Write short paragraphs. Internet paragraphs are typically far shorter than the paragraphs you might find in books or even newspapers–and for good reason! Short paragraphs are far easier on the eyes (especially for mobile users) and thus make for a more pleasant experience.
  5. Use colors strategically. Keep your website colors mostly neutral–and if you do decide to use bright, bold colors, use them in the places where you truly wish to draw attention.
  6. Take original photography. There’s nothing wrong with a well-placed stock photo or two, but make sure your visitors know that you’re willing to invest the time and effort into taking original photos that really show off your business, your products, and your services.

Bonus tip: Quality Hosting. Sometimes, the infrastructure of your website matters even more than the superficial design. By investing in a quality web host, you can guarantee that your website works smoothly and gives off the best first impression possible.

What is SEO? – The Basics

What is SEO?

SEO is expanded as Search Engine Optimization, which is used to improve a website’s visibility within search engines. Search engines can display your site in search results based on your website’s rankings within that search engine.

An internet user types words in the search box. These words are actually keywords or phrases expressing their desired search. After this, the search engine shows up the websites that seem appropriate to the typed phrase or keyword, the user pays a visit to the recommended websites and is transformed into a regular visitor or a potential client. The top ten websites that turn up in search results normally get maximum traffic. The main aim of almost all the websites is to get highest rankings, that is, to attain a place among these top ten websites or to come on the first webpage.

Search engines rank your website based on your content. If you do not precisely describe your content, you might get irrelevant traffic for your site. Consequently, your conversion rate will decrease and your bounce rate will increase. To influence search engines ranking for your site you must write content based on your sites general keywords or phrases that are significant for your website. You should choose keywords that users utilize while undergoing their desired search and which have less number of competitors.

Once you come across those top rated phrases or keywords, you need to incorporate them in your URL and title.
Search engine optimization takes two things into consideration.
They are:

  • On page optimization
  • Off page optimization

On-page optimization applies to elements, for example, Meta tags, title tags and content. On-page optimization takes account of content and design, which should be SEO friendly, unique and keyword rich.

Link building has vital function in the off page optimization. It is the practice of receiving links from significant and relevant websites, these work as valuable back links. Back links positively assist to get higher websites rankings. A few of the link building methods that would try to pull traffic are articles, directories, press releases, forum posts, blog comments, etc. Social bookmarking is also a good approach but it may not provide everlasting back links. It also helps in boosting high-quality traffic for your website.
There are many ways to improve your site for SEO. The process requires a lot of practice and time to master it.

Now that you know what SEO is, sign up with RFE Hosting today for 5%-10% off your semi-annual/annual payment:

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