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Shared Servers Vs. Dedicated Servers Vs. VPS

Server Types

As you build a website, one of the first questions you will have to answer is what type of hosting service you need. For most startup websites, shared hosting is perfectly adequate. Shared hosting, not surprisingly, means that the data for your website will be stored on the same computer as the data for many other websites. Websites that experience high levels of traffic, or that have special requirements, may be better off with a dedicated server. As you may have guessed, a dedicated server is a single computer that hosts your data, and nothing but your data. There also exists a sort of hybrid between these two options known as virtual private server, or VPS for short. We will come back to VPS hosting later. For now we will examine the practical implications of shared servers and dedicated servers. Here are the key differences.

  • Price. Shared hosting means shared expenses. The main advantage of Shared hosting is that it is far more affordable.
  • Traffic volume capacity. Because shared servers must handle the traffic volume for all of their constituent websites, they are less able to handle large quantities of web traffic.
  • Security. Websites hosted on shared servers are at a higher risk of experiencing security issues.
  • SEO Blacklisting. Search engines may blacklist the IPS of a server that posts spammy content. By hosting your website on a shared server, you run the risk of being punished for your neighbor’s actions.
  • Disk space. Because you’ll be sharing memory with your online neighbors, you will have less room to store data on a shared server. Depending on your needs, this may or may not be a problem.
  • Performance. Because you will have an entire computer working for you, dedicated hosting means optimal Performance.

So what about VPS hosting? VPS is different than shared serving because uses partitions to simulate many of the benefits of a dedicated server all while using the same computer. It offers better functioning than shared serving at a fraction of the price of dedicated hosting.

Visit RFE Hosting online to learn more about the various hosting options we offer!

6 Reasons Why Your Business Needs a Professional Website

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In today’s world, owning and operating a professional website is a necessity for any business. Here’s why:

  1. Establish credibility. Having a website is crucial to credibility. Many potential customers and clients will be hesitant to trust a business that does not have an online presence, or that has a very unprofessional online presence.
  2. Customer service. An increasing number of people now turn to the internet to find important information about the businesses they patronize. Having an online presence will help your customers get the information they need, keeping them happy as well as giving your customer service team a lighter load.
  3. Round-the-clock accessibility. Web sites are available 24/7. If you don’t have one, you can rest assured that any potential customer or client who is searching for information during non-business hours will end up finding a competitor who does operate a website.
  4. Reach new audiences. A website can help you reach people outside your normal sphere of contacts.
  5. Showcase what makes you special. Web sites are highly customizable and can host nearly any type of content. Therefore, they provide an excellent platform to show your customers and clients what makes you so special.
  6. Market efficiently. Following with the preceding point: a website is hands-down one of the most cost-effective ways of getting your name out there.

Let us help you make your website the best it can be! Having reliable hosting service for your website is non-compromisable.  A website that consistently crashes or goes down due to serving issues is going to appear very unprofessional and could very well cost you customers and clients. RFE Hosting understands this, which is why we are dedicated to offering the best technology and the most outstanding customer service. Let’s obtain success together! Contact RFE Hosting today for more information on the multiple server options that we offer. We look forward to hearing from you!

SEO Beginners Tips to Get Started

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SEO (or Search Engine Optimization) can be overwhelming. There are entire companies dedicated to maximizing SEO for websites all over the internet. There is a lot to know, but for those ‘DIYers’ that are trying to get started in the world of SEO here are some great tips to set your website up for success:

Monitor Your Efforts

You can do everything just right or be doing everything wrong. You won’t know what SEO efforts are working unless you have a way to monitor your success. Make sure to take advantage of free online tools like Google’s Toolbar to find out what is working best for your website. Other awesome tools like NewRelic and Site24X7 great ways to keep an eye on how healthy your website traffic is.

Know and Use Your Keywords

Make sure you know what keywords work best with your industry and the words that are going to bring people to your website when they type them into search engines. Once you know what those keywords are, make sure you work them in throughout your website for the best results. Name your pages, titles, and pictures using these keywords and try to work them in throughout the text on your website. Make sure that you do it tastefully, however. Spamming your own website with unnecessarily placed keywords might make it show up a little higher in search engines, but will be difficult to read and unattractive to customers.

Use Searchable Phrases

While keywords are super important, don’t underestimate the power of searchable phrases as well. Try to use phrases that you would type into the search bar to find information about your industry. Use locations, city names, and other specific identifiers to help lead people to the information you are trying to show them.

Add a Blog

Blogs are one of the greatest tools any website can have for the SEO arsenal. Providing fresh, new, quality content gives your customers a reason to visit your website and makes sure search engines know that your site is not only relevant but a site to watch.

Link Yourself

One of the easiest ways to help your search engine rankings is to link back to pages on your own website. This is another reason why blogs are so helpful for SEO for websites; they give you things to link back to on your own site! Just like with keywords, don’t over do it to ensure you don’t annoy the customers visiting your website.

Keep Your Website SEO Friendly

While Flash based websites are beautiful and ‘flashy’, remember that the search engine ‘crawlers’ (the parts that actually gather information about your website to know how and where to show it to people looking for information related to your content) can’t read beautiful images and video. Crawlers can see and read text, so make sure that your website design doesn’t underestimate the power of the good old fashion ‘word’.

Don’t Forget to Submit Your Website

While the process can still take a few weeks, it’s important to submit your website to the major search engines. The process isn’t difficult; simply fill out the easy to use web form for Google and Bing (or any other search engine that you find will be beneficial).

Installing WordPress on your Temporary URL

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Choosing a host for your WordPress page is one of the most important decisions you will make about your website.  After all, the host you choose will affect not only functionality, but also your SEO prospects.  This is why there is a good argument to be made that serious businesses should begin their websites on a high quality server.  Even though some companies try “cutting corners” by starting out with a bottom-of-the-barrel hosting service, they ultimately pay for this decision with sub-optimal performance.  Additionally, when these businesses do decide to upgrade, they face a bit of inconvenience when it comes to “switching over.” If you happen to be one of those business/website owners who still needs to switch over, however, there’s no need to panic.  Switching hosts doesn’t have to be a huge ordeal.  Here are a few simple steps to installing WordPress on your temporary URL–a simple action that can make the whole transitional process easier in a number of ways!

3 Steps to Installing WordPress on a temporary URL

Go to the WordPress root menu and open the WordPress configuration file (wp-config.php)

Log in to your file manager and select the WordPress configuration file and choose code edit.

There should be one line that looks something like:

define(‘DB_COLLATE’, ”);

Below this line, you will need to insert 2 new lines.  You can copy and paste them from here, if you’d like:

define(‘WP_HOME’,’http://ehub##.example.com/~username’);

define(‘WP_SITEURL’,’http://ehub##.example.com/~username’);

Now, simply replace  http://ehub##.example.com/~username with the temporary URL of your actual website.

Moving Forward

Now that your WordPress is on a temporary URL, you will be able to make changes without it affecting your actual, live WordPress website. This will allow you to develop the page and test important changes such as a hosting switch.

Creating SEO-Friendly WordPress URLS

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If you’re reading this article, the odds are good that you take SEO seriously.  Perhaps you’ve even created some great content, done some research on Google Analytics, and used your social media accounts to promote it all.  If so, then congratulations!  You’re well on your way to great search engine rankings!  However, even if you’ve done all of this, there is still one very simple problem that could be holding you back a great deal–your URL.  In this article, we’ll explain how URL can affect search engine rankings, discuss the best URLs to choose for your website, and the provide simple instructions on how to create such a URL for your WordPress content.

URL and SEO

Contrary to what some web developers may tell you, not all URLs are created equal.  Sure–no matter what URL you choose for your website, it’s not going to affect your pages crawlability, its speed, or any other technical matter.  What it will affect, though, is the ability of web users and search engines to determine what topics each page deals with. It’s anyone’s guess what:

example.com/rygn39_eue_569

is going to feature, and this hurts SEO.  On the other hand, you can probably guess what

example.com/Improve-your-SEO

is going to be about. Search engines appreciate this, and they will reward you for it!

Choosing the best URL

As mentioned above, a URL that is genuinely descriptive of a page’s content will produce better rankings. Apart from being descriptive, however, it’s also important that your URLs be “pretty.”  What exactly does this mean?

Use-hyphens-between-words, instead_of_underscores.

Don’t include unnecessary numbers or symbols. (They’re&really^^annoying.656666)

Keep it short!

Creating a URL for your WordPress

WordPress URLs are better nowadays than they were in the past, as the site now the title of each post in that post’s URL.  However, these URLs are generally not pretty.  Thankfully, this problem is easy to fix–and, in fact, you can even standardize the format for all of your posts in order to make SEO-friendly URLS easy!  Here’s how to do it:

In the admin menu, go to settings and click on permalink.  From there, you’ll be offered a list of “common settings,” as well as the option to choose a custom setting.  Under “common settings,” you’ll notice that the first option is “plain,” and this is the default option for wordpress users.  After that you will see “day and name,” as well as “month and name.”  These options are worth considering if you are a news blog, however for most users they add an unnecessary length to the URLs without contributing anything meaningful.  “Numeric” adds the number of each post, which is also unnecessary. For most users, “post name” is the best option, as it structures the URL around the post name without including any other data.   Though some “custom” options may be worth pursuing for advanced users, the simplicity and length of “post name” is difficult to beat, and we recommend it for most users.

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