Constructing the Perfect Business Email


Email is the most common form of communication in the business world, yet many professionals still struggle to write emails suited for the workplace. If you find yourself unsure of your writing abilities, continue reading for some tips on constructing the perfect business email.

  1. Use a personalized email address

A personalized email address is simply one that is directly tied to your company, as opposed to an email address with its name tied to one of the major sites Gmail, Yahoo, etc. A personalized email is important because it clearly identifies you as a member of your company to the recipient of your email. Because your are a clear member of your company, you’re likely to be

taken more seriously.

  1. Have a clear subject line

You want your subject to be concise so that the recipient of your email can quickly determine the content and urgency of your email. An email with a long subject line, no subject line, or a subject line recycled from an older email has a better chance of being neglected by the reader.

  1. Build your email around around its recipient

The language you use in an email is often determined by who it’s being sent to. You may use a different tone to message your co-worker than you would your boss. It might also be wise to think about the cultural background of the person you are emailing. Different cultures have different ways of doing business, and so you should plan accordingly to cater to their expectations. It can be as easy as being more personable or more reserved in your message.

  1. Avoid slang and exclamation points

What was intended to be friendliness can easily be interpreted as you not taking your reader seriously. The use of slang reflects poorly upon you as a professional, and is actually a far less efficient way of communicating. In the same vein, the use of too many exclamation point can make you come across as emotional and juvenile. Remember that your mood in the email cannot be assumed by the reader, so you must create a clear one through your writing.

Get personalized email accounts with RFE Hosting. A personalized email address is the foundation for a professional email. Depending on what hosting package you choose, you will receive a minimum of 10 @yourcompany email addresses to be used by you, your company’s departments, and your employees. Visit RFE online today to learn more.

7 Tips on Writing Content for You Website.

Writing Great Content

Starting a website is a fulfilling challenge that requires business owners to build multiple skills in various fields. For example, you must cultivate both the technical knowledge needed to use WordPress, as well as the deal-searching skills needed in order find the highest-quality, most cost-efficient hosting services. One highly important skill needed in order to develop a website tends to scare people more than any other: writing.

Thankfully, writing new content for your website doesn’t have to be painful. By following just a few simple rules, you can write excellent content for your new website that will attract new clients and customers—and maybe even teach you a thing or two about your own industry. Here are 7 quick tips that will help you make your website the best it can be.

Be original. It is sometimes painfully obvious to be reading something that was clearly re-worded from another website. Instead, rely on your own knowledge and research in order to write something that give real, original value.
Choose great headlines. No one wants to click on a boring headline, and unread content is not worth writing!

Be accurate and up-to-date. Inaccurate information will turn away customers and hurt your search engine rankings. Do your research, and insert links to trusted, up-to-date sources.
Be engaging. Make your website fun to read, and your audience will reward you greatly!
Use video, audio, and images. To build upon that last point—include lots of visual and audio content to make your website extra-engaging. Variety is always a plus!
Be concise. People are busy. Don’t waste their time rambling on and on.
Update, update, update. Search engines and people alike respond positively to content that is frequently updated.

Now that you’ve learned the basics, you’re ready to start writing! Good luck, and remember—the RFE Hosting blog is full of great advice for every step of your web-building journey!

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